{"id":20713,"date":"2020-11-10T09:44:18","date_gmt":"2020-11-10T13:44:18","guid":{"rendered":"https:\/\/antilla-martinique.com\/?p=20713"},"modified":"2020-11-10T09:44:18","modified_gmt":"2020-11-10T13:44:18","slug":"fanm-dijital-la-creativite-numerique-au-feminin","status":"publish","type":"post","link":"https:\/\/antilla-martinique.com\/en\/fanm-dijital-la-creativite-numerique-au-feminin\/","title":{"rendered":"Fanm Dijital : la cr\u00e9ativit\u00e9 num\u00e9rique au f\u00e9minin"},"content":{"rendered":"

Le concours <\/span>Fanm Dijital<\/span> 2020<\/span> a r\u00e9cemment <\/span>vu ses prix \u00eatre <\/span>d\u00e9cern\u00e9<\/span>s<\/span>. De quoi s\u2019agit-il\u00a0? <\/span>Init<\/span>i<\/span>ative de la <\/span>Collectivit\u00e9 Territoriale de Martinique<\/span> (CTM), <\/span>ce concours vise <\/span>\u00e0 identifier, primer et accompagner les meilleurs projets de <\/span>cr\u00e9ation ou d\u00e9velop<\/span>p<\/span>ement d\u2019entreprises digitales men\u00e9s par des <\/span>femmes<\/span>.<\/span><\/h4>\n
\n

Une initiative <\/span>valorisant donc l\u2019entrepreneuriat f\u00e9minin <\/span>ainsi que <\/span>l\u2019\u00e9mergence <\/span>d\u2019une<\/span> \u00e9conomie num\u00e9rique<\/span> p\u00e9yi<\/span>, et qui <\/span>is <\/span>soutenue par <\/span>un ensemble de <\/span>partenaires (<\/span>Pr\u00e9fecture, CCIM<\/span> via <\/span>L<\/span>a<\/span> suite Californie<\/span>, Cr\u00e9dit Agricole<\/span> via<\/span> L<\/span>e Village by CA<\/span>, Orange, <\/span>association <\/span>Bizness Mam<\/span> or even <\/span>l\u2019\u00e9cole <\/span>Infodom<\/span>). <\/span>Trois prix \u00e9taient ainsi en jeu : le Prix <\/span>P\u00e9pite<\/span><\/span>, pour les <\/span>projets port\u00e9s par une ou des \u00e9tudiantes\u00a0; le Prix <\/span>Coup de<\/span> C\u0153ur<\/span>, <\/span>pour les <\/span>projets en <\/span>\u00ab\u00a0<\/span>phase d\u2019amor\u00e7age<\/span>\u00a0\u00bb<\/span>\u00a0; et le <\/span>Grand<\/span> Prix<\/span><\/em><\/span>, <\/span>pour les projets \u00ab\u00a0d\u00e9j\u00e0 matures\u00a0\u00bb<\/span>.<\/span><\/p>\n

A l\u2019issue de la c\u00e9r\u00e9monie n<\/span>ous avons \u00e9chang\u00e9 avec les laur\u00e9ates du <\/span>Prix P\u00e9pite<\/span> et du <\/span>Grand Prix<\/span>\u00a0: <\/span>respecti<\/span>vement <\/span>Tara Vigilant<\/span> and <\/span>M\u00e9lody M<\/span>out<\/span>a<\/span>malle<\/span>. <\/span>Deux <\/span>illustrations de <\/span>this <\/span>que la <\/span>cr\u00e9ativit\u00e9 <\/span>num\u00e9rique<\/span> peut <\/span>nourrir<\/span> comme <\/span>ambitions<\/span> positives<\/span> pour autrui<\/span> et de meilleurs lendemains..<\/span>.<\/span>\u00a0.<\/span><\/p>\n

Tara Vigilant\u00a0: \u00ab\u00a0<\/span>C<\/span>ABAS<\/span> is <\/span>a<\/span>e solution pour lutter contre le<\/span> gaspillage alimentaire<\/span> \u00bb<\/span><\/p>\n

CABAS (<\/span>the\u2019<\/span>appli z\u00e9ro gaspi<\/span>) <\/span>a pour noble objectif de <\/span>lutte<\/span>r<\/span> contre le gaspillage alimentaire. <\/span>Son <\/span>principe\u00a0? <\/span>After <\/span>the\u2019<\/span>avoir t\u00e9l\u00e9charg\u00e9<\/span>e<\/span>vous <\/span>pourrez voir <\/span>les commer\u00e7ant<\/span>.e.<\/span>s partenaires <\/span>du dispositif, <\/span>and <\/span>surtout <\/span>les invendus qu\u2019ils <\/span>et elles <\/span>proposent. Vous pourrez ainsi <\/span>r\u00e9server <\/span>les produits qui vous int\u00e9ressent, et b\u00e9n\u00e9fici<\/span>e<\/span>r<\/span>ez de prix r\u00e9d<\/span>uits. <\/span>Tara Vigilant, <\/span>\u00e9tudiante en communication \u00e2g\u00e9e de <\/span>19 ans \u2013 et <\/span>vivifiante <\/span>cr\u00e9atrice de <\/span>CABAS<\/span> \u2013 <\/span>nous en dit plus<\/span>.<\/span><\/p>\n

Antilla\u00a0: <\/span>Objectivement v<\/span>ous vous attendiez \u00e0 \u00eatre la laur\u00e9ate de <\/span>this <\/span>Prix P\u00e9pite<\/span>\u00a0? <\/span><\/p>\n

Tara Vigilant\u00a0: <\/span>It is <\/span>une surprise, m\u00eame si j\u2019avais \u00e9norm\u00e9ment confiance en mon projet. <\/span>Pour moi il n\u2019y avait pas d\u2019autre <\/span>\u2018<\/span>solution<\/span>\u2019<\/span>que de gagner<\/span> (<\/span>sourire<\/span>)<\/span> alors je m\u2019en suis donn\u00e9e les moyens. Donc une surprise oui, mais j\u2019\u00e9tais co<\/span>nvaincue de remporter ce <\/span>Prix P\u00e9pite<\/span>. <\/span><\/p>\n

Qu\u2019est-ce qui vous rendait aussi s\u00fbre de vous\u00a0? <\/span><\/p>\n

It is <\/span>un projet tr\u00e8s important pour moi. J\u2019y ai mis<\/span> tout mon c\u0153ur, tout mon amour\u00a0; <\/span>\u00e7a fait d\u00e9j\u00e0 deux ans que j\u2019<\/span>y travaille. Pour moi c\u2019<\/span>\u00e9tait vraiment un tremplin\u00a0;<\/span> il fallait que j\u2019y arrive. <\/span><\/p>\n

Le mot <\/span>\u00ab\u00a0<\/span>tremplin<\/span>\u00a0\u00bb<\/span> m\u2019interpelle\u00a0:\u00a0<\/span>quelle est <\/span>so <\/span>la prochaine \u00e9tape pour vous <\/span>? <\/span><\/p>\n

Evoluer<\/span>, faire des choses concr\u00e8tes, il n\u2019y a pas <\/span>encore <\/span>l\u2019application, pas <\/span>encore de partenaires, <\/span>etc<\/span>.<\/span> L\u2019objectif c\u2019est le jour o\u00f9 l\u2019application sera lanc\u00e9e, o\u00f9 les <\/span>personnes <\/span>the\u2019<\/span>u<\/span>tiliseront<\/span> pour acheter des invendus. <\/span>Ce jour-l\u00e0, <\/span>on pourra parler d\u2019objectif atteint. <\/span><\/p>\n

D\u2019o\u00f9 vous v<\/span>ient <\/span>cette <\/span>volont\u00e9 de\u00a0<\/span>lutter <\/span>contre le gaspillage alimentaire <\/span>? <\/span><\/p>\n

Ce concept existe d\u00e9j\u00e0 en France <\/span>hexagonale, <\/span>et je <\/span>not <\/span>comprenais pas pourquoi on ne s\u2019y<\/span> int\u00e9ressait pas en Martinique. <\/span>Quand j\u2019ai commenc\u00e9<\/span> \u00e0 faire mes recherches<\/span> il n\u2019y <\/span>avait aucun document sur le gaspil<\/span>lage alimentaire <\/span>here<\/span>.<\/span> Ce n\u2019est que l\u2019an dernier<\/span> ou il y a quelques <\/span>mois <\/span>qu\u2019il y a eu des statistiq<\/span>ues<\/span>*<\/span>. <\/span>Il fallait <\/span>que quelqu\u2019un le fasse, <\/span>and<\/span>je me suis port\u00e9e volontaire (<\/span>sourire<\/span>). <\/span><\/p>\n

Et les comment sont ces statistiques\u00a0? <\/span>Effrayantes\u00a0? <\/span><\/p>\n

Pas effrayantes <\/span>mais du gaspillage alimentaire reste du gaspillage.<\/span> Et comme je le dis dans mon slogan\u00a0: aucun <\/span>invendu <\/span>ne m<\/span>\u00e9rite de rester sur sa fin (<\/span>sourire<\/span>). <\/span><\/p>\n

Si vous deviez pr\u00e9senter <\/span>CABAS<\/span> en quelques mots, que diriez-vous\u00a0? <\/span><\/p>\n

It is <\/span>one <\/span>solution p<\/span>our lutter contre le gaspillage, <\/span>mais c\u2019est aussi <\/span>one <\/span>plateforme<\/span> pour \u00e9duquer et sensibiliser \u00e0 <\/span>tout l\u2019univers \u00e9co-responsable. <\/span>Cela commence par la nourriture, <\/span>parce que tout le monde mange et aime manger. <\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>Propos recueillis par <\/span>Mike Irasque<\/span><\/p>\n

*<\/span>29 kilos<\/span> de nourriture (par personne et par an) <\/span>sont <\/span>gaspill\u00e9s <\/span>dans les foyers de Martinique<\/span>, and <\/span>il y a <\/span>68 kilos<\/span> de pertes (par entreprise et par an). <\/span>(<\/span>source\u00a0: CTM, 2019<\/span>)<\/span><\/p>\n

M\u00e9lody Moutamalle\u00a0: <\/span>\u00ab\u00a0<\/span>Limi\u00e8 Kilti<\/span> promeut l\u2019Histoire de la Martinique \u00e0 travers les r\u00e9seaux sociaux <\/span>\u00bb\u00a0<\/span><\/p>\n

D<\/span>\u00e9velopper des <\/span>\u00ab\u00a0concepts culturels\u00a0\u00bb valorisant<\/span> notre <\/span>Histoire <\/span>and<\/span>patrimoine<\/span>\u00a0:<\/span> telle<\/span> est l\u2019une des ambitions de <\/span>Limi\u00e8 Kilti<\/span>, le projet ayant remport\u00e9 l<\/span>e <\/span>Grand Prix<\/span> du concours. <\/span>Entreprise de m\u00e9diation culturelle<\/span>,<\/span> Limi\u00e8 Kilti<\/span> entend \u00e9galement, des m<\/span>ots de sa cr\u00e9atrice et laur\u00e9ate <\/span>M\u00e9lody Moutamalle, <\/span>lancer <\/span>une application <\/span>regroupant <\/span>some <\/span>podcasts<\/span>* <\/span>de conteurs et conteuses, <\/span>\u00ab\u00a0<\/span>qui racontero<\/span>nt notre Histoire d\u2019une autre mani<\/span>\u00e8re, avec leur imaginaire.<\/span>\u00a0\u00bb<\/span> Une application qui devrait <\/span>\u00e9galement <\/span>impulser une<\/span>collection de livres <\/span>audio<\/span>,<\/span> \u00e0 caract\u00e8re <\/span>hist<\/span>orique<\/span>, <\/span>pour enfants. <\/span>Les projets ne manquent donc pas pour <\/span>Limi\u00e8 Kilti<\/span>. Entretien \u00e0 chaud. <\/span><\/p>\n

Antilla\u00a0: <\/span>Objectivement v<\/span>ous vous attendiez \u00e0 remporter le <\/span>Grand Prix<\/span>\u00a0<\/span>de ce concours <\/span>? <\/span><\/p>\n

M\u00e9lody Moutamalle\u00a0: <\/span>Pas <\/span>du tout. Et <\/span>c\u2019\u00e9tait le premier concours auquel je participais.<\/span> La culture, l\u2019Histoire et <\/span>son <\/span>apprentissage me passionnent<\/span> totalement<\/span>, sont primordiales pour moi<\/span>\u00a0;<\/span> c\u2019est pourquoi j\u2019ai propos\u00e9 <\/span>ce projet <\/span>Limi\u00e8 Kilti<\/span>, qui est <\/span>une entreprise <\/span>from <\/span>m\u00e9diation<\/span>culturelle, de r\u00e9daction <\/span>et recherche historique.<\/span> Et qui promeut l\u2019Histoire de Martinique \u00e0 travers les r\u00e9seaux sociaux. <\/span><\/p>\n

Uniquement via ces canaux-l\u00e0\u00a0? <\/span><\/p>\n

Oui car <\/span>il s\u2019agit de <\/span>\u2018<\/span>digitaliser<\/span>\u2019<\/span> the\u2019<\/span>Histoire. J\u2019accorde beaucoup d\u2019importance \u00e0 pa<\/span>rtager des moments <\/span>hi<\/span>storiques, <\/span>des anecdotes de ma grand-m\u00e8re, ma grande tante, de pe<\/span>rsonnes qui sont autour de moi <\/span>pour faire <\/span>les autres profiter <\/span>de cette <\/span>richesse<\/span>, <\/span>qui est tr\u00e8s dense et importante dans ma vie (<\/span>sourire<\/span>). <\/span>Donc <\/span>on peut me retrouver sur <\/span>Twitter<\/span>, <\/span>Instagram<\/span>, <\/span>Facebook<\/span> and <\/span>Linkedin<\/span>, avec des anecdotes <\/span>mais aussi des faits historiques<\/span>.<\/span> Et bient\u00f4t sur un blog qui s\u2019appelle <\/span>Pitak<\/span>, comme le <\/span>\u2018<\/span>tak-pitak<\/span>-tak\u2019<\/span> qui a berc\u00e9 mon enfance (<\/span>sou<\/span>rire<\/span>). <\/span><\/p>\n

For<\/span>quoi<\/span> avoir sp\u00e9cifiquement choisi les r\u00e9seaux sociaux\u00a0? <\/span>Pour apporter une plus-value informative sur des <\/span>th\u00e9matiques historiques<\/span> o\u00f9 on <\/span>lit <\/span>parfois tout et n\u2019importe quoi\u00a0<\/span>sur ces r\u00e9seaux <\/span>? <\/span><\/p>\n

Oui mais en deuxi\u00e8me <\/span>\u2018<\/span>zone<\/span>\u2019<\/span>. <\/span>Vraiment la premi\u00e8re mission est de partager l\u2019<\/span>Histoire, parce que je me suis rendue compte qu\u2019il y a des personnes qui n\u2019ont pas n\u00e9cessairement le recul car <\/span>notre His<\/span>toire est vraiment douloureuse, <\/span>et c\u2019est parfois assez difficile de la cerner. <\/span>Et vu que je fais des \u00e9tudes en Histoire <\/span>antillaise<\/span> \u2013 <\/span>plus<\/span> pr\u00e9cis\u00e9ment sur l<\/span>es th\u00e9matiques <\/span>mus\u00e9ales<\/span>, <\/span>m\u00e9morielles<\/span> and <\/span>patrimoniales<\/span>martiniquaises – <\/span>j\u2019ai voulu <\/span>apporter cette plus-value sur les r\u00e9seaux sociaux, qui me passionnent<\/span>.<\/span> Et une <\/span>fois de plus, <\/span>partager ces faits <\/span>de notre Histoire martiniquaise avec le <\/span>plus grand nombre. <\/span><\/p>\n

Mais q<\/span>u\u2019est-ce qui vous passionne \u00e0 ce point dans les r\u00e9seaux sociaux\u00a0? <\/span><\/p>\n

(<\/span>sourire<\/span>) <\/span>La cr\u00e9ation. Le fait de pouvoir cr\u00e9er des contenus qui me ressemblent<\/span>, qui plaisent et sont interactifs. <\/span>Cela me passionne de voir les partages, les d\u00e9bats que <\/span>je peux s<\/span>usciter, <\/span>par exemple sur le mot \u2018cr\u00e9ole\u2019<\/span>. <\/span>J\u2019aime beaucoup cette <\/span>instantan\u00e9it\u00e9<\/span> des r\u00e9seaux sociaux. <\/span>Alors <\/span>c\u2019est vrai que c\u2019<\/span>est \u00e0 double tran<\/span>chant\u00a0: on peut faire le <\/span>buzz<\/span>mais aussi le <\/span>bad buzz<\/span> (<\/span>this <\/span>type de \u00ab\u00a0c\u00e9l\u00e9brit\u00e9\u00a0\u00bb dont on se passe<\/span>volontiers<\/span>, ndr<\/span>)<\/span> m<\/span>ais <\/span>il faut savoir rebondir. <\/span>Et quand <\/span>on connait les r\u00e9seaux sociaux, <\/span>on peut arriver \u00e0 faire de tr\u00e8s belles choses. <\/span><\/p>\n

Quelle est la prochaine\u00a0<\/span>\u00e9tape pour <\/span>Limi\u00e8 Kilti<\/span> ?<\/span> Celle que vous aimeriez voir se concr\u00e9tiser le plus vite possible\u00a0? <\/span><\/p>\n

Mettre <\/span>Pitak<\/span> en ligne. <\/span>Avec la personne qui s\u2019<\/span>occupe de mon blog<\/span>nous sommes en train de mettre en ligne des articles <\/span>\u00e0 caract\u00e8re scientifique <\/span>mais \u00e0 la port\u00e9e de tous, pour que <\/span>Pitak<\/span> puisse voir le jour. <\/span><\/p>\n

Comme vous le dites <\/span>avec humour <\/span>vous \u00eates <\/span>\u00ab\u00a0<\/span>presque historienne<\/span>\u00a0\u00bb<\/span>\u00a0: sans trop en d\u00e9voiler<\/span>,<\/span> pouvez-vous nous en dire <\/span>davantage <\/span>sur vos sujets <\/span>d\u2019\u00e9tudes <\/span>? <\/span><\/p>\n

Je travaille s<\/span>ur la fondation des mus\u00e9es martiniquais, du premier jusqu\u2019<\/span>au dernier, et sur cet outil<\/span> mus\u00e9al de diffusion culturelle\u00a0: comment les <\/span>politiques<\/span> the\u2019<\/span>utilisent. <\/span>J\u2019ai d<\/span>onc <\/span>travai<\/span>ll\u00e9 sur la politique mus\u00e9ale d<\/span>e<\/span>s Conseils g\u00e9n\u00e9ral et r\u00e9gional – <\/span>and <\/span>l\u00e0 j\u2019observe pour la CTM – <\/span>mais \u00e9galement <\/span>to the<\/span> niveau des priv\u00e9s\u00a0: qu\u2019est-ce qu\u2019un mus\u00e9e pour eux\u00a0? <\/span>Quelles sont les missions de leurs <\/span>\u2018<\/span>mus\u00e9es<\/span>\u2019<\/span> ?<\/span> Quelle est <\/span>l\u2019utilit\u00e9 <\/span>from <\/span>\u2018<\/span>mus\u00e9ifier<\/span>\u2019<\/span> un pan de l\u2019Histoire\u00a0? <\/span>Ce sont <\/span>so <\/span>toutes ces questions que je me pose. <\/span>Et c<\/span>\u2019est <\/span>\u00e0 la fois <\/span>historique et sociologique. <\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>Propos recueillis par Mike Irasque<\/span><\/p>\n

*<\/span>La laur\u00e9ate du <\/span>Prix P\u00e9pite<\/span> devrait recevoir 1500 euros, un mentorat <\/span>by <\/span>Bizness Mam<\/span>, a <\/span>\u00ab\u00a0<\/span>pack photos professionnelles<\/span>\u00a0\u00bb<\/span> assur\u00e9 par la CTM et un accompagnement par le cabinet <\/span>conseil d\u2019expertise-comptable <\/span>KPMG.<\/span> La laur\u00e9ate du <\/span>Grand Prix<\/span> devrait elle recevoir 2500 euros, <\/span>un accompagnement d\u2019un <\/span>an <\/span>to the <\/span>Village by<\/span> CA<\/span>, ce <\/span>\u00ab\u00a0pack photos professionnelles\u00a0\u00bb<\/span> et cet accompagnement par le cabinet KPMG<\/span>. <\/span><\/p>\n

*<\/span>A <\/span>podcast<\/span> is <\/span>un contenu audio et\/ou vid\u00e9<\/span>o que l\u2019on peut t\u00e9l\u00e9charger. <\/span><\/p>\n

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Le concours Fanm Dijital 2020 a r\u00e9cemment vu ses prix \u00eatre d\u00e9cern\u00e9s. De quoi s\u2019agit-il\u00a0? Initiative de la Collectivit\u00e9 Territoriale de Martinique (CTM), ce concours vise \u00e0 identifier, primer et accompagner les meilleurs projets de cr\u00e9ation ou d\u00e9veloppement d\u2019entreprises digitales men\u00e9s par des femmes. Une initiative valorisant donc l\u2019entrepreneuriat f\u00e9minin ainsi que l\u2019\u00e9mergence d\u2019une \u00e9conomie<\/p>","protected":false},"author":33,"featured_media":20714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_robots":null,"rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[2],"tags":[],"class_list":["post-20713","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/20713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/comments?post=20713"}],"version-history":[{"count":0,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/20713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media\/20714"}],"wp:attachment":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media?parent=20713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/categories?post=20713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/tags?post=20713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}