{"id":20716,"date":"2020-11-10T09:43:43","date_gmt":"2020-11-10T13:43:43","guid":{"rendered":"https:\/\/antilla-martinique.com\/?p=20716"},"modified":"2020-11-10T09:43:43","modified_gmt":"2020-11-10T13:43:43","slug":"herve-toussay-gerant-de-la-tivolienne-plus-on-fabrique-et-mieux-on-amortit-nos-charges-et-investissements","status":"publish","type":"post","link":"https:\/\/antilla-martinique.com\/en\/herve-toussay-gerant-de-la-tivolienne-plus-on-fabrique-et-mieux-on-amortit-nos-charges-et-investissements\/","title":{"rendered":"Herv\u00e9 Toussay, g\u00e9rant de La Tivolienne : \u00ab Plus on fabrique, et mieux on amortit nos charges et investissements \u00bb"},"content":{"rendered":"<h4 class=\"s5\"><span class=\"s6\">Ha<\/span><span class=\"s6\">sard des d\u00e9cisions politiques <\/span><span class=\"s6\">li\u00e9es <\/span><span class=\"s6\">\u00e0 la <\/span><span class=\"s6\">crise <\/span><span class=\"s6\">du <\/span><span class=\"s7\">Covid-19<\/span><span class=\"s6\">, nous avons \u00e9chang\u00e9 avec<\/span><span class=\"s6\"> Herv\u00e9 Toussay, le <\/span><span class=\"s6\">g\u00e9rant<\/span><span class=\"s6\">*<\/span> <span class=\"s6\">de l\u2019entreprise <\/span><span class=\"s7\">La Tivolienne<\/span><span class=\"s6\">, \u00e0 quelques heures <\/span><span class=\"s6\">de l\u2019annonce par Emmanuel Mac<\/span><span class=\"s6\">ron de <\/span><span class=\"s6\">l\u2019actuel <\/span><span class=\"s6\">\u2018\u2019re<\/span><span class=\"s6\">confinement<\/span><span class=\"s6\">\u2019\u2019<\/span><span class=\"s6\">. <\/span><span class=\"s6\">Cr\u00e9\u00e9e en <\/span><span class=\"s6\">1940, <\/span><span class=\"s6\">the <\/span><span class=\"s6\">vaillante <\/span><span class=\"s6\">et embl\u00e9matique <\/span><span class=\"s6\">octog\u00e9naire n\u2019<\/span><span class=\"s6\">aura, en tout cas, nullement <\/span><span class=\"s6\">subi le premier confinement. Explications.<\/span><\/h4>\n<hr \/>\n<p class=\"s5\"><span class=\"s6\">ANTILLA<\/span><span class=\"s6\">\u00a0: <\/span><span class=\"s6\">Comment <\/span><span class=\"s7\">La Tivolienne<\/span><span class=\"s6\"> a-t-elle v\u00e9cu <\/span><span class=\"s6\">on <\/span><span class=\"s6\">the <\/span><span class=\"s6\">plan <\/span><span class=\"s6\">\u00e9conomique<\/span><span class=\"s6\">,<\/span> <span class=\"s6\">le confinement de ces derniers mois\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Her<\/span><span class=\"s6\">v\u00e9 TOUSSAY <\/span><span class=\"s6\">: <\/span><span class=\"s8\">Comme beaucoup d\u2019entreprises industrielles du secteur agroalimentaire<\/span><span class=\"s8\"> de Martinique<\/span><span class=\"s8\">, <\/span><span class=\"s8\">nous n\u2019avons pas subi de pertes. Je dirais m\u00eame que nous avons <\/span><span class=\"s8\">quelque part <\/span><span class=\"s8\">\u2018\u2019<\/span><span class=\"s8\">profit\u00e9<\/span><span class=\"s8\">\u2019\u2019<\/span><span class=\"s8\"> de cette p\u00e9riode. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">C\u2019est-\u00e0-dire, <\/span><span class=\"s6\">plus <\/span><span class=\"s6\">pr\u00e9cis\u00e9ment <\/span><span class=\"s6\">? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Les \u00e9chos de mes coll\u00e8gues <\/span><span class=\"s8\">montrent bien <\/span><span class=\"s8\">qu\u2019il n\u2019y a pas <\/span><span class=\"s8\">eu <\/span><span class=\"s8\">de difficult\u00e9s pour les industries<\/span><span class=\"s8\"> agroalimentaires<\/span><span class=\"s8\">.<\/span><span class=\"s8\"> Par exemple<\/span><span class=\"s8\">,<\/span> <span class=\"s9\">L<\/span><span class=\"s9\">es<\/span><span class=\"s9\">Oe<\/span><span class=\"s9\">ufs Bonnaire <\/span><span class=\"s8\">ont r\u00e9alis\u00e9 +<\/span><span class=\"s8\">30% <\/span><span class=\"s8\">durant cette p\u00e9riode de confinemen<\/span><span class=\"s8\">t, parce que les gens \u00e9taient chez eux donc f<\/span><span class=\"s8\">aisaient plus la cuisine, des g\u00e2<\/span><span class=\"s8\">teaux, etc. <\/span><span class=\"s8\">Pour le caf\u00e9 on en a aussi profit\u00e9<\/span><span class=\"s8\">,<\/span><span class=\"s8\"> parce qu\u2019il y a eu <\/span><span class=\"s8\">moins <\/span><span class=\"s6\">d\u2019<\/span><span class=\"s6\">importation<\/span><span class=\"s8\">. Il y a<\/span> <span class=\"s8\">eu des p<\/span><span class=\"s8\">robl\u00e8mes de rotation de navires\u00a0;<\/span><span class=\"s8\">d\u00e8s janvier il y avait de<\/span><span class=\"s8\">s gr\u00e8ves sur les ports fran\u00e7ais,<\/span><span class=\"s8\"> etc. <\/span><span class=\"s8\">Donc d\u00e8s janvier<\/span><span class=\"s8\">,<\/span><span class=\"s8\"> the <\/span><span class=\"s6\">\u2018<\/span><span class=\"s6\">grande distribution<\/span><span class=\"s6\">\u2019<\/span><span class=\"s8\"> a fait appel \u00e0 la production locale. <\/span><span class=\"s8\">D\u2019ailleurs nous demandons <\/span><span class=\"s8\">aujourd\u2019hui <\/span><span class=\"s8\">aux distributeurs de signer une convention avec nous, <\/span><span class=\"s8\">pour mettre en avant nos produits. <\/span><span class=\"s8\">Il ne faut pas qu\u2019on soit l\u00e0 uni<\/span><span class=\"s8\">quement en p\u00e9riodes difficiles\u00a0; il <\/span><span class=\"s8\">faut qu\u2019e<\/span><span class=\"s8\">n p\u00e9riodes normales ils fassent <\/span><span class=\"s8\">aussi appel \u00e0 nous<\/span><span class=\"s8\">, <\/span><span class=\"s8\">comme ils l\u2019ont fait en janvier <\/span><span class=\"s8\">dernier o\u00f9 <\/span><span class=\"s8\">les ports <\/span><span class=\"s8\">\u00e9taient en gr\u00e8ve, <\/span><span class=\"s8\">o\u00f9 il y<\/span> <span class=\"s8\">avait moins de produits frais &#8211; <\/span><span class=\"s8\">on<\/span><span class=\"s8\"> se rappelle des rayons vides &#8211; <\/span><span class=\"s8\">mais\u00a0<\/span><span class=\"s8\">aussi <\/span><span class=\"s8\">for <\/span><span class=\"s8\">the <\/span><span class=\"s8\">produits secs\u00a0: <\/span><span class=\"s8\">caf\u00e9, confitures<\/span><span class=\"s8\">,<\/span><span class=\"s8\"> etc<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Aujourd\u2019hui <\/span><span class=\"s8\">la confiture la plus consomm\u00e9e en Martiniqu<\/span><span class=\"s8\">e<\/span><span class=\"s8\"> c\u2019est la confiture de fraise\u2026<\/span><span class=\"s8\"> . <\/span><span class=\"s8\">E<\/span><span class=\"s8\">n ce moment il n\u2019y pas de caf\u00e9<\/span><span class=\"s8\">s<\/span> <span class=\"s9\">The<\/span> <span class=\"s9\">Tivolienne<\/span><span class=\"s8\"> dans les rayons, mais <\/span><span class=\"s8\">c\u2019est parce que <\/span><span class=\"s8\">nous avons une panne m\u00e9canique, <\/span><span class=\"s8\">qui <\/span><span class=\"s8\">est en train <\/span><span class=\"s8\">d\u2019\u00eatre r\u00e9gl\u00e9e. <\/span><\/p>\n<p class=\"s5\"><span class=\"s10\">\u00ab\u00a0<\/span><span class=\"s10\">Une progression du chiffre d\u2019affaires comme on n\u2019en a jamais eue sur les 5 derni\u00e8res ann\u00e9es <\/span><span class=\"s10\">\u00bb<\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Avez-vous eu recours \u00e0 des <\/span><span class=\"s6\">dispositifs <\/span><span class=\"s6\">d\u2019aide et d\u2019accompagnement <\/span><span class=\"s6\">mis en place\u00a0<\/span><span class=\"s6\">\u00e0 l\u2019occasion du<\/span> <span class=\"s6\">confinement <\/span><span class=\"s6\">des mois derniers <\/span><span class=\"s6\">?<\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">On a simplement profit\u00e9 de la mise <\/span><span class=\"s8\">en ch\u00f4mage partiel d\u2019un salari\u00e9<\/span> <span class=\"s8\">\u2013<\/span><span class=\"s8\">sur les <\/span><span class=\"s6\">15 <\/span><span class=\"s6\">salari\u00e9<\/span><span class=\"s6\">.e.<\/span><span class=\"s6\">s<\/span> <span class=\"s8\">que compte l\u2019<\/span><span class=\"s8\">entreprise &#8211; <\/span><span class=\"s8\">parce qu\u2019<\/span><span class=\"s8\">il \u00e9tait dans une boutique d<\/span><span class=\"s8\">u centre-ville de Fort-de-France, qui avait ferm\u00e9 durant cette p\u00e9riode de confinement. Et par <\/span><span class=\"s8\">pr\u00e9cautio<\/span><span class=\"s8\">n <\/span><span class=\"s8\">on a sollicit\u00e9 <\/span><span class=\"s8\">et b\u00e9n\u00e9fici\u00e9 du <\/span><span class=\"s9\">Pr\u00eat Garanti par l\u2019Etat<\/span><span class=\"s8\"> (PGE)<\/span> <span class=\"s8\">car <\/span><span class=\"s8\">on craignait <\/span><span class=\"s8\">qu\u2019avec ces difficult\u00e9s, <\/span><span class=\"s8\">nos clients tardent \u00e0 nous payer<\/span><span class=\"s8\">. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">The\u2019<\/span><span class=\"s6\">augmentation des ventes de <\/span><span class=\"s7\">L<\/span><span class=\"s7\">a<\/span> <span class=\"s7\">Tivolienne<\/span> <span class=\"s6\">durant ce confinement <\/span><span class=\"s6\">was <\/span><span class=\"s6\">vraiment significative\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">On a un suivi c<\/span><span class=\"s8\">omparatif du chiffre d\u2019affaires, <\/span><span class=\"s8\">mois par mois<\/span><span class=\"s8\">, <\/span><span class=\"s8\">sur plusieurs ann\u00e9es. <\/span><span class=\"s8\">And <\/span><span class=\"s8\">en f\u00e9vrier, <\/span><span class=\"s8\">mars, avril et mai derniers, <\/span><span class=\"s8\">on a eu une progression du chiffre d\u2019affaires <\/span><span class=\"s8\">comme on n\u2019en a jamais eue sur les 5 derni\u00e8res ann\u00e9es<\/span><span class=\"s8\">, de l\u2019ordre de <\/span><span class=\"s6\">15 \u00e0 20%.<\/span> <span class=\"s8\">Cela montre bien qu\u2019il y a eu un appel \u00e0 la production locale. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Nous sommes <\/span><span class=\"s6\">tr\u00e8s <\/span><span class=\"s6\">probablement \u00e0 la veille d\u2019<\/span><span class=\"s6\">un deuxi\u00e8me <\/span><span class=\"s6\">confinement, donc\u00a0<\/span><span class=\"s6\">c\u2019est peut-\u00eatre de bon augure pour l\u2019entreprise<\/span><span class=\"s6\">, no<\/span> <span class=\"s6\">? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">L\u00e0 j<\/span><span class=\"s8\">e viens de recevoir une annonce de notre transitaire, <\/span><span class=\"s8\">nous di<\/span><span class=\"s8\">san<\/span><span class=\"s8\">t que si nous avons des<\/span><span class=\"s8\"> commandes de mati\u00e8re premi\u00e8r<\/span><span class=\"s8\">e, <\/span><span class=\"s8\">de nous prendre suffisamment \u00e0 l\u2019avance car il faut compter 8 \u00e0 15 jours de <\/span><span class=\"s8\">retard<\/span><span class=\"s8\">, <\/span><span class=\"s8\">entre notre commande et le chargement du bateau<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Et c<\/span><span class=\"s8\">omme il faut ajouter <\/span><span class=\"s6\">10 jours<\/span><span class=\"s8\"> de transport, <\/span><span class=\"s8\">si je commande un <\/span><span class=\"s8\">conteneur le 1<\/span><span class=\"s11\">er<\/span><span class=\"s8\">novembre<\/span><span class=\"s8\"> je ne l\u2019aurai pas avant le 30 novembre. <\/span><span class=\"s8\">Alors qu\u2019en temps normal \u00e7a prend 15 jours. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">La mati\u00e8re premi\u00e8re du caf\u00e9<\/span> <span class=\"s7\">La Tivolienne<\/span><span class=\"s6\"> vient <\/span><span class=\"s6\">de l\u2019Hexagone\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Oui. <\/span><span class=\"s8\">Pour les confitures nous <\/span><span class=\"s8\">avons notre pr<\/span><span class=\"s8\">opre <\/span><span class=\"s8\">exploitation de goyaves, <\/span><span class=\"s8\">and<\/span><span class=\"s8\"> nous prenons les bananes sur le march\u00e9 local. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Je m\u2019attendais \u00e0 un effectif plus nombreux que quinze salari\u00e9.e.s\u00a0: c\u2019est une r\u00e9alit\u00e9 depuis longtemps\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">In <\/span><span class=\"s8\">2000 <\/span><span class=\"s8\">l\u2019effect<\/span><span class=\"s8\">if \u00e9tait de 21 salari\u00e9.<\/span><span class=\"s8\">e<\/span><span class=\"s8\">.<\/span><span class=\"s8\">s. <\/span><span class=\"s8\">Mais <\/span><span class=\"s8\">en 2000 <\/span><span class=\"s8\">l\u2019entreprise n\u2019\u00e9tait pas ce qu\u2019elle est aujourd\u2019<\/span><span class=\"s8\">hui\u00a0: nous<\/span><span class=\"s8\"> a<\/span><span class=\"s8\">vons<\/span><span class=\"s8\"> modernis\u00e9, toutes nos cha\u00eenes sont <\/span><span class=\"s6\">automatiq<\/span><span class=\"s6\">ues<\/span><span class=\"s8\"> and <\/span><span class=\"s8\">on n\u2019a p<\/span><span class=\"s8\">as proc\u00e9d\u00e9 \u00e0 des licenciements\u00a0; <\/span><span class=\"s8\">ces personnes sont parties \u00e0 la retraite<\/span><span class=\"s8\"> et on a r\u00e9organis\u00e9 nos \u00e9quipes<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Notre cha\u00eene de production de caf\u00e9, c\u2019est 2 pers<\/span><span class=\"s8\">onnes<\/span> <span class=\"s8\">\u00a0\u2013<\/span> <span class=\"s8\">on torr\u00e9fie une tonne de caf\u00e9 par jour -, c\u2019est aussi 2 personnes <\/span><span class=\"s8\">pour notre cha\u00eene de production de confitures<\/span><span class=\"s8\">, avec bien s\u00fbr des passages d\u2019un poste \u00e0 un autre<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Et tout se p<\/span><span class=\"s8\">asse sur le site o<\/span><span class=\"s8\">\u00f9 nous sommes<\/span><span class=\"s8\">,<\/span> <span class=\"s8\">\u00e0 Tivoli\u00a0:<\/span><span class=\"s8\"> on a 2 ateliers, <\/span><span class=\"s8\">un pour le c<\/span><span class=\"s8\">af\u00e9, l\u2019autre pour la confiture. Et il y a <\/span><span class=\"s8\">the <\/span><span class=\"s8\">personnel commercial\u00a0: <\/span><span class=\"s8\">one <\/span><span class=\"s8\">secr\u00e9taire commerciale et <\/span><span class=\"s8\">3 <\/span><span class=\"s8\">c<\/span><span class=\"s8\">hauffeurs commerciaux<\/span><span class=\"s8\">. Et <\/span><span class=\"s8\">nous faisons<\/span><span class=\"s8\"> the <\/span><span class=\"s9\">merchandising<\/span><span class=\"s8\"> nous-m\u00eames\u00a0:<\/span> <span class=\"s8\">on a quelqu\u2019<\/span><span class=\"s8\">un qui, tous les jours, <\/span><span class=\"s8\">passe dans les rayons des <\/span><span class=\"s8\">hy<\/span><span class=\"s8\">permarch\u00e9s <\/span><span class=\"s8\">po<\/span><span class=\"s8\">ur <\/span><span class=\"s8\">y <\/span><span class=\"s8\">mettre nos produits<\/span><span class=\"s8\">. <\/span><span class=\"s10\">\u00ab\u00a0<\/span><span class=\"s10\">Nous on est <\/span><span class=\"s10\">oblig\u00e9s de commander 300 sacs<\/span><span class=\"s10\">, p<\/span><span class=\"s10\">our rentabiliser le <\/span><span class=\"s10\">transport <\/span><span class=\"s10\">du caf\u00e9 <\/span><span class=\"s10\">\u00bb<\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Hormis la qualit\u00e9 intrins\u00e8que de vos produits et cet appel r\u00e9current de l\u2019industrie martiniquaise \u00e0 un <\/span><span class=\"s6\">\u00ab\u00a0<\/span><span class=\"s6\">patriotisme \u00e9conomique<\/span><span class=\"s6\">\u00a0\u00bb<\/span><span class=\"s6\"> des consommateurs, <\/span><span class=\"s6\">comment faites-vous pour lutter contre\u00a0<\/span><span class=\"s6\">la concurrence d\u2019une i<\/span><span class=\"s6\">mportation, <\/span><span class=\"s6\">qui semble <\/span><span class=\"s6\">d\u2019ailleurs <\/span><span class=\"s6\">de plus en plus pr\u00e9sente dans les rayons des grandes surfaces <\/span><span class=\"s6\">? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Il y a en effet le go<\/span><span class=\"s8\">\u00fbt du consommateur. L<\/span><span class=\"s8\">e p\u00e8re fondateur <\/span><span class=\"s8\">from <\/span><span class=\"s9\">L<\/span><span class=\"s9\">a Tivolienne<\/span><span class=\"s8\">, <\/span><span class=\"s8\">Edouard Damase Levert, <\/span><span class=\"s8\">connaissai<\/span><span class=\"s8\">t les habitudes<\/span><span class=\"s8\">alimentaires des martiniquais &#8211; \u00e9pic\u00e9, sal\u00e9 etc.<\/span><span class=\"s8\"> \u2013 <\/span><span class=\"s8\">and <\/span><span class=\"s8\">a <\/span><span class=\"s8\">so <\/span><span class=\"s8\">cr\u00e9\u00e9 <\/span><span class=\"s8\">the <\/span><span class=\"s8\">recette<\/span><span class=\"s8\"> d\u2019un caf\u00e9 tr\u00e8s fort. <\/span><span class=\"s8\">And <\/span><span class=\"s8\">on est <\/span><span class=\"s8\">rest\u00e9s avec cet<\/span><span class=\"s8\">te recette, on est all\u00e9s au maximum de la torr\u00e9faction. <\/span><span class=\"s8\">Les caf\u00e9s <\/span><span class=\"s8\">import\u00e9s <\/span><span class=\"s8\">que nous <\/span><span class=\"s8\">rec<\/span><span class=\"s8\">evons<\/span><span class=\"s8\"> en Martinique<\/span><span class=\"s8\">, <\/span><span class=\"s8\">c\u2019est <\/span><span class=\"s8\">g\u00e9n\u00e9ralement une seule vari\u00e9t\u00e9\u00a0; n<\/span><span class=\"s8\">ous c\u2019<\/span><span class=\"s8\">est un m\u00e9lange<\/span><span class=\"s8\"> from <\/span><span class=\"s6\">trois<\/span><span class=\"s8\"> vari\u00e9t\u00e9s<\/span><span class=\"s8\">. <\/span><span class=\"s8\">D\u2019ailleurs on <\/span><span class=\"s8\">dit g\u00e9n\u00e9ralement des torr\u00e9facteurs co<\/span><span class=\"s8\">mme nous que nous sommes des <\/span><span class=\"s8\">\u2018<\/span><span class=\"s8\">bo<\/span><span class=\"s8\">nifieurs<\/span><span class=\"s8\">\u2019<\/span><span class=\"s8\"> de caf\u00e9\u00a0: <\/span><span class=\"s8\">on m\u00e9lange les va<\/span><span class=\"s8\">ri\u00e9t\u00e9s, <\/span><span class=\"s8\">pour r\u00e9cu<\/span><span class=\"s8\">p\u00e9rer les qualit\u00e9s intrins\u00e8ques <\/span><span class=\"s8\">&#8211; amertume, ar\u00f4me &#8211; <\/span><span class=\"s8\">de chacune<\/span><span class=\"s8\"> d\u2019elles<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Ceci fait d\u00e9j\u00e0 une diff\u00e9rence quant au go\u00fbt<\/span><span class=\"s8\"> du caf\u00e9<\/span><span class=\"s8\">. L\u2019<\/span><span class=\"s8\">autre \u00e9l\u00e9ment<\/span> <span class=\"s8\">c\u2019est que ces entreprises<\/span><span class=\"s8\">importatrices<\/span><span class=\"s8\">, compte tenu <\/span><span class=\"s8\">des volumes qu\u2019<\/span><span class=\"s8\">elles traitent <\/span><span class=\"s8\">amortissent leurs \u00e9quipem<\/span><span class=\"s8\">ents sur des quantit\u00e9s ph\u00e9nom\u00e9nales<\/span> <span class=\"s8\">puisqu\u2019elles commercialisent \u00e0 travers le monde<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Ces entreprises <\/span><span class=\"s8\">ont <\/span><span class=\"s8\">so <\/span><span class=\"s8\">des moyens d\u2019amortir leurs co\u00fbts fixes<\/span> <span class=\"s8\">qui sont <\/span><span class=\"s8\">beaucoup <\/span><span class=\"s8\">plus larges. <\/span><span class=\"s8\">And <\/span><span class=\"s8\">the\u2019<\/span><span class=\"s8\">on en revient \u00e0 la demande de maintien de l\u2019oc<\/span><span class=\"s8\">troi de mer. <\/span><span class=\"s8\">Vous savez, \u00e0 <\/span><span class=\"s8\">taille \u00e9gale, <\/span><span class=\"s8\">un torr\u00e9facteur <\/span><span class=\"s8\">from <\/span><span class=\"s8\">l\u2019Hexagone ne sera pas oblig\u00e9 de <\/span><span class=\"s8\">commander un conteneur de caf\u00e9\u00a0: <\/span><span class=\"s8\">il fera venir, <\/span><span class=\"s8\">au fur et \u00e0 mesure, <\/span><span class=\"s8\">les quantit\u00e9s dont il a besoin\u00a0<\/span><span class=\"s8\">\u2013 <\/span><span class=\"s8\">10, 20 ou <\/span><span class=\"s8\">30 <\/span><span class=\"s8\">sacs<\/span> <span class=\"s8\">\u2013 <\/span><span class=\"s8\">so <\/span><span class=\"s8\">il n\u2019aura pas de mobilisation de <\/span><span class=\"s6\">tr\u00e9sorerie<\/span><span class=\"s8\"> comme nous en avons. <\/span><span class=\"s8\">We<\/span> <span class=\"s8\">on est <\/span><span class=\"s8\">oblig\u00e9s de commander 300 sacs<\/span><span class=\"s8\">, <\/span><span class=\"s8\">pour rentabiliser le transport du caf\u00e9. <\/span><span class=\"s8\">Autre \u00e9l\u00e9ment\u00a0: j\u2019ai cette panne actuellement, <\/span><span class=\"s8\">mais <\/span><span class=\"s8\">avec le d\u00e9calage horaire <\/span><span class=\"s8\">il faut que je me l\u00e8ve \u00e0 3 heures du matin <\/span><span class=\"s8\">for <\/span><span class=\"s8\">joindre <\/span><span class=\"s8\">l<\/span><span class=\"s8\">e fournisseur de machines<\/span><span class=\"s8\"> qui est en m\u00e9tropole<\/span><span class=\"s8\">, pour une panne que j\u2019ai diagnostiqu\u00e9e la veille<\/span><span class=\"s8\">. <\/span><span class=\"s8\">And <\/span><span class=\"s8\">ce fournisseur <\/span><span class=\"s8\">me rappellera dans l\u2019apr\u00e8s-midi<\/span><span class=\"s8\">, <\/span><span class=\"s8\">pour pouvoir commencer \u00e0 r\u00e9gler mon probl\u00e8me<\/span><span class=\"s8\"> (<\/span><span class=\"s9\">sourire<\/span><span class=\"s8\">)<\/span><span class=\"s8\">, <\/span><span class=\"s8\">alors que mon <\/span><span class=\"s8\">concurrent de l\u2019<\/span><span class=\"s8\">H<\/span><span class=\"s8\">exagone <\/span><span class=\"s8\">the <\/span><span class=\"s8\">fera venir <\/span><span class=\"s8\">directement. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Depuis quand subissez-vous cette panne\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Depuis <\/span><span class=\"s8\">plus d\u2019<\/span><span class=\"s8\">u<\/span><span class=\"s8\">n mois. <\/span><span class=\"s8\">Nous pouvons torr\u00e9fier <\/span><span class=\"s8\">mais pas emballer. <\/span><span class=\"s8\">Le moteur <\/span><span class=\"s8\">de la machine est parti des Etats-Unis <\/span><span class=\"s8\">hier,<\/span><span class=\"s8\"> donc j\u2019esp\u00e8re qu\u2019on <\/span><span class=\"s8\">l\u2019aura avant la fin de la semaine<\/span><span class=\"s8\">.<\/span><span class=\"s8\">*<\/span><\/p>\n<p class=\"s5\"><span class=\"s10\">\u00ab\u00a0<\/span><span class=\"s10\">Le martiniquais qui go\u00fbtera l\u2019<\/span><span class=\"s10\">un de ces caf\u00e9s import\u00e9s<\/span><span class=\"s10\"> trouver<\/span><span class=\"s10\">a<\/span><span class=\"s10\"> que bagay-la pa ni gou <\/span><span class=\"s10\">\u00bb<\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Quelle est la fr\u00e9quence de vos commandes de conteneurs\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">U<\/span><span class=\"s8\">n <\/span><span class=\"s8\">con<\/span><span class=\"s8\">teneur par mois \u00e0 peu pr\u00e8s. D<\/span><span class=\"s8\">ans l\u2019<\/span><span class=\"s8\">ann\u00e9e <\/span><span class=\"s8\">on en <\/span><span class=\"s8\">\u2018<\/span><span class=\"s8\">fait<\/span><span class=\"s8\">\u2019<\/span> <span class=\"s8\">9 <\/span><span class=\"s8\">or<\/span><span class=\"s8\"> 10<\/span><span class=\"s8\">. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Et p<\/span><span class=\"s6\">our quel co\u00fbt \u00e0 chaque fois\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Un co\u00fbt de <\/span><span class=\"s6\">40<\/span><span class=\"s6\">.<\/span><span class=\"s6\">000 <\/span><span class=\"s8\">euros. <\/span><span class=\"s8\">D<\/span><span class=\"s8\">ans un conteneur vous avez <\/span><span class=\"s6\">20 tonnes<\/span><span class=\"s8\"> de caf\u00e9. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">La suite pour l\u2019entreprise, <\/span><span class=\"s6\">c\u2019est d\u00e9j\u00e0 de maintenir ce qui fait le succ\u00e8s de votre caf\u00e9<\/span><span class=\"s6\">, \u00e0 sa<\/span><span class=\"s6\">voir son go\u00fbt\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">C\u2019est \u00e7a<\/span><span class=\"s8\">\u00a0;<\/span> <span class=\"s8\">cette <\/span><span class=\"s8\">fame<\/span><span class=\"s8\">use recette<\/span><span class=\"s8\">. <\/span><span class=\"s8\">Cer<\/span><span class=\"s8\">tains caf\u00e9s import\u00e9s sont bons <\/span><span class=\"s8\">mais sans plus<\/span><span class=\"s8\"> (<\/span><span class=\"s9\">sourire<\/span><span class=\"s8\">)<\/span><span class=\"s8\">. <\/span><span class=\"s8\">D\u2019ailleurs la plupart des m\u00e9tropolitains qui vivent en Martinique ne boivent pas <\/span><span class=\"s9\">La Tivolienne<\/span><span class=\"s8\"> parce qu\u2019<\/span><span class=\"s8\">ils le trouvent trop fo<\/span><span class=\"s8\">rt. <\/span><span class=\"s8\">A <\/span><span class=\"s8\">l\u2019inverse, le martiniquais qui go\u00fbtera l\u2019<\/span><span class=\"s8\">un de ces caf\u00e9s import\u00e9s <\/span><span class=\"s8\">trouver<\/span><span class=\"s8\">a<\/span><span class=\"s8\"> que bagay-la pa ni gou (<\/span><span class=\"s9\">rires<\/span><span class=\"s8\">). <\/span><span class=\"s8\">C\u2019est vrai qu\u2019on a du mal <\/span><span class=\"s8\">\u00e0 vendre notre caf\u00e9 <\/span><span class=\"s8\">en de<\/span><span class=\"s8\">hors de la M<\/span><span class=\"s8\">artinique, <\/span><span class=\"s8\">autrement qu\u2019\u00e0 des martiniquais vivant \u00e0 l\u2019\u00e9tranger. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Vous ne vendez pas en Guadeloupe\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Ah non<\/span><span class=\"s8\"> pas en Guadeloupe<\/span><span class=\"s8\">, leurs <\/span><span class=\"s8\">caf\u00e9s <\/span><span class=\"s8\">sont plus nombreux<\/span><span class=\"s8\"> qu<\/span><span class=\"s8\">e nous (<\/span><span class=\"s9\">sou<\/span><span class=\"s9\">rire<\/span><span class=\"s8\">)<\/span> <span class=\"s8\">il y a <\/span><span class=\"s8\">4 ou 5 marques diff\u00e9rentes. <\/span><span class=\"s8\">And <\/span><span class=\"s8\">quand vous allez dans un rayon \u2018caf\u00e9\u2019 en Guadeloupe, il y a<\/span> <span class=\"s8\">d\u2019abord les caf\u00e9s guadeloup\u00e9ens. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Le secteur du c<\/span><span class=\"s6\">af\u00e9 p\u00e9yi est-il concurrentiel\u00a0<\/span><span class=\"s6\">? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Il y a <\/span><span class=\"s9\">R\u00e9o<\/span><span class=\"s8\">, et plus r\u00e9cemment <\/span><span class=\"s9\">Ti\u2019K<\/span><span class=\"s9\">af\u00e9<\/span><span class=\"s8\">. <\/span><span class=\"s8\">J<\/span><span class=\"s8\">e pr\u00e9f\u00e8re les avoir comme concurr<\/span><span class=\"s8\">ents que les produits import\u00e9s\u00a0: e<\/span><span class=\"s8\">n ce moment on n\u2019a pas de <\/span><span class=\"s9\">The<\/span><span class=\"s9\">Tivolienne<\/span> <span class=\"s8\">dans les rayons \u00e0 cause de cette p<\/span><span class=\"s8\">anne, mais les gens pourront acheter <\/span><span class=\"s8\">du <\/span><span class=\"s9\">R\u00e9o<\/span><span class=\"s8\"> ou du<\/span> <span class=\"s9\">Ti<\/span><span class=\"s9\">\u2019<\/span><span class=\"s9\">Kaf\u00e9<\/span><span class=\"s8\">. <\/span><span class=\"s8\">C\u2019est une concurrence <\/span><span class=\"s8\">tr\u00e8s <\/span><span class=\"s8\">saine. <\/span><span class=\"s8\">D\u2019ailleurs <\/span><span class=\"s8\">il m\u2019est arriv\u00e9 de d\u00e9panner <\/span><span class=\"s9\">R\u00e9o<\/span> <span class=\"s8\">quan<\/span><span class=\"s8\">d<\/span><span class=\"s8\"> eux sont tomb\u00e9s en panne. Nos anciennes machines<\/span><span class=\"s8\"> sont celles qu\u2019ils utilisent aujourd\u2019hui<\/span><span class=\"s8\"> (<\/span><span class=\"s9\">sourire<\/span><span class=\"s8\">). <\/span><\/p>\n<p class=\"s5\"><span class=\"s10\">\u00ab\u00a0<\/span><span class=\"s10\">Il faut n<\/span><span class=\"s10\">ous permettre de produire pour les marques des distributeurs<\/span> <span class=\"s10\">\u00bb<\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Pour l\u2019<\/span><span class=\"s6\">avenir, <\/span><span class=\"s6\">aimeriez-vous \u00e9toffer la <\/span><span class=\"s6\">gamme des caf\u00e9s et confitures\u00a0? <\/span><span class=\"s6\">P<\/span><span class=\"s6\">eut-\u00eatre <\/span><span class=\"s6\">cr\u00e9er de nouveaux produits\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Sur notre march\u00e9 local, ce qu\u2019il faut qu\u2019on fasse <\/span><span class=\"s8\">\u2013 <\/span><span class=\"s8\">et que les <\/span><span class=\"s8\">di<\/span><span class=\"s8\">stributeurs<\/span><span class=\"s8\"> acceptent de faire &#8211; <\/span><span class=\"s8\">c\u2019est de nous permettre de produire pour leurs marques. <\/span><span class=\"s8\">Par exemple, plut\u00f4t <\/span><span class=\"s8\">que Mr <\/span><span class=\"s8\">Parfait importe du caf\u00e9<\/span> <span class=\"s9\">Leclerc<\/span><span class=\"s8\"> des plateformes d\u2019approvisionnement de cette enseigne, <\/span><span class=\"s8\">qu\u2019<\/span><span class=\"s8\">est-ce <\/span><span class=\"s8\">qui l\u2019<\/span><span class=\"s8\">emp\u00eache <\/span><span class=\"s8\">de nous demander <\/span><span class=\"s8\">de fabriquer pour la marque <\/span><span class=\"s9\">Leclerc<\/span><span class=\"s8\">\u00a0? <\/span><span class=\"s8\">Mr Fabre et <\/span><span class=\"s9\">Leader Price<\/span><span class=\"s8\"> le font\u00a0<\/span><span class=\"s8\">d\u00e9j\u00e0 <\/span><span class=\"s8\">: <\/span><span class=\"s8\">s<\/span><span class=\"s8\">ur une autre entreprise<\/span><span class=\"s8\"> that <\/span><span class=\"s9\">La Tivolienne<\/span><span class=\"s8\">, <\/span><span class=\"s8\">je fabrique des<\/span><span class=\"s8\"> caf\u00e9s pour cette marque<\/span><span class=\"s8\">. <\/span><span class=\"s8\">De toute fa\u00e7on ni <\/span><span class=\"s9\">Leader Price<\/span><span class=\"s8\">,<\/span><span class=\"s8\"> ni <\/span><span class=\"s9\">Leclerc<\/span><span class=\"s8\">, ni <\/span><span class=\"s9\">Carrefour<\/span> <span class=\"s8\">etc. <\/span><span class=\"s8\">n\u2019a d\u2019entreprises <\/span><span class=\"s8\">de to<\/span><span class=\"s8\">rr\u00e9faction au niveau national\u00a0: c<\/span><span class=\"s8\">\u2019est forc\u00e9ment un torr\u00e9facteur national <\/span><span class=\"s8\">qui fabr<\/span><span class=\"s8\">ique pour <\/span><span class=\"s8\">toutes <\/span><span class=\"s8\">ces enseignes<\/span><span class=\"s8\">-l\u00e0<\/span><span class=\"s8\">. <\/span><\/p>\n<p class=\"s5\"><span class=\"s6\">Vous en avez d\u00e9j\u00e0 parl\u00e9 \u00e0 ces d\u00e9cideurs\u00a0? <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Bien s\u00fbr, on est plusieurs<\/span><span class=\"s8\"> \u00e0 l\u2019avoir fait, pas moi uniquement. <\/span><span class=\"s8\">M<\/span><span class=\"s8\">ais les enseigne<\/span><span class=\"s8\">s nationales refusent\u00a0; i<\/span><span class=\"s8\">l n\u2019y a que <\/span><span class=\"s9\">L<\/span><span class=\"s9\">eader <\/span><span class=\"s9\">P<\/span><span class=\"s9\">rice<\/span><span class=\"s8\"> \u00e0 l\u2019avoir fait ici. <\/span><span class=\"s8\">M<\/span><span class=\"s8\">ais peut-\u00eatre que <\/span><span class=\"s8\">cette <\/span><span class=\"s8\">crise du <\/span><span class=\"s9\">COVID<\/span><span class=\"s8\"> fera qu<\/span><span class=\"s8\">e finalement ils<\/span><span class=\"s8\">vont s\u2019<\/span><span class=\"s8\">interroger. <\/span><span class=\"s8\">Parce que plus on fabrique, <\/span><span class=\"s8\">and <\/span><span class=\"s8\">mieux on amortit <\/span><span class=\"s8\">n<\/span><span class=\"s8\">os charges et investissements. On <\/span><span class=\"s8\">is <\/span><span class=\"s8\">alors <\/span><span class=\"s8\">capables de descendre nos prix. <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><span class=\"s8\"> \u00a0<\/span><span class=\"s8\"> \u00a0<\/span><span class=\"s6\">Propos recueillis par Mike Irasque<\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">*Herv\u00e9 Toussay <\/span><span class=\"s8\">en est le g\u00e9rant depuis l\u2019ann\u00e9e <\/span><span class=\"s8\">2000. <\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">*entretien r\u00e9alis\u00e9 le <\/span><span class=\"s8\">28-<\/span><span class=\"s8\">10-2020<\/span><span class=\"s8\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Hasard des d\u00e9cisions politiques li\u00e9es \u00e0 la crise du Covid-19, nous avons \u00e9chang\u00e9 avec Herv\u00e9 Toussay, le g\u00e9rant* de l\u2019entreprise La Tivolienne, \u00e0 quelques heures de l\u2019annonce par Emmanuel Macron de l\u2019actuel \u2018\u2019reconfinement\u2019\u2019. Cr\u00e9\u00e9e en 1940, la vaillante et embl\u00e9matique octog\u00e9naire n\u2019aura, en tout cas, nullement subi le premier confinement. Explications. ANTILLA\u00a0: Comment La Tivolienne<\/p>","protected":false},"author":33,"featured_media":20717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_robots":null,"rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[2],"tags":[],"class_list":["post-20716","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/20716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/comments?post=20716"}],"version-history":[{"count":0,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/20716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media\/20717"}],"wp:attachment":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media?parent=20716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/categories?post=20716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/tags?post=20716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}