{"id":3190,"date":"2011-08-29T05:50:43","date_gmt":"2011-08-29T09:50:43","guid":{"rendered":"http:\/\/www.antilla-blog.com\/?p=3190"},"modified":"2011-08-29T05:50:43","modified_gmt":"2011-08-29T09:50:43","slug":"tourisme-en-martinique-le-projet-complet-du-cmt-et-de-karine-roy-camille","status":"publish","type":"post","link":"https:\/\/antilla-martinique.com\/en\/tourisme-en-martinique-le-projet-complet-du-cmt-et-de-karine-roy-camille\/","title":{"rendered":"TOURISM IN MARTINIQUE: The Complete Project by the CMT and Karine Roy-Camille"},"content":{"rendered":"

At the Regional Council\u2019s plenary session on July 12, the President of the Martinique Tourism Committee, Karine Roy-Camille, presented the Proposed Reform of Martinique\u2019s Tourism Development Policy. In her view, Martinique is embarking on an unprecedented initiative to reform its tourism development policy.<\/strong><\/em>
\n Here are the key points of his plan<\/strong><\/em><\/p>\n

\u00abAn Ambitious Tourism Reform Plan\"
\n\u00bbfor Martinique\"<\/strong><\/span><\/h2>\n

3 Key Objectives for Tourism in Martinique:<\/strong><\/p>\n

\u00b7 Change the image of Martinique as a destination in order to achieve a highly satisfied customer rate of 70% within 5 years<\/strong><\/p>\n

\u00b7 Increase visitor numbers across all segments and welcome 1 million additional tourists by 2020<\/strong><\/p>\n

\u00b7 Increase tourism revenue to \u20ac380 million in 2020<\/strong><\/p>\n

Priority markets:<\/span><\/strong>
\nMartinique has identified key markets on which its trade action plan will focus.
\nThis initiative will focus on two categories of target markets, namely:
\n\u00b7 Natural markets:
\n\u00a7 France
\n\u00a7 Europe
\n\u00a7 Caribbean<\/p>\n

\u00b7 Markets with strong growth potential:
\n\u00a7 The Americas (U.S., Canada, Brazil, etc.)
\n\u00a7 Emerging economies<\/p>\n

A key priority of the reform: the region\u2019s appeal<\/span><\/strong><\/p>\n

Expansion of the product and service offerings with the announcement of three main areas: hospitality, tourism offerings, and access to the island.<\/p>\n

Revitalizing Martinique\u2019s hotel industry is one of the key steps toward achieving the goal of attracting 1 million additional tourists by 2020. The strategy will focus on
\n\u00a7 The renovation and upgrading of Martinique\u2019s hotel inventory. Strong support measures, with funding from the region and the ERDF, are helping to achieve this objective. Additional funding mechanisms are already in place following the signing of the circular issued under the decree on aid for the renovation of hotels located in the overseas departments. Twenty-five hotels have submitted applications, including leading establishments such as the Bakoua Hotel, the Bateli\u00e8re Hotel, and others.
\n\u00a7 The construction of a business hotel in Fort-de-France is planned for 2012.
\n\u00a7 Strengthening the certification policy for lodging and products<\/p>\n

Efforts will be made to attract local and outside investors in order to accelerate the development of the hotel sector.<\/strong><\/span><\/p>\n

Develop new tourism offerings by building on Martinique\u2019s strengths and attractions:
\n\u00a7 Develop new tourism programs tailored to specific target audiences: language study trips, golf, eco-tourism, film production, seniors, people with disabilities, etc.
\n\u00a7 Promote Martinican cuisine and its talented chefs.
\n\u00a7 Establish the \"Route des Rhums\" (distillery tour) to promote the sugarcane industry.<\/p>\n

Promote the island's access to priority markets:<\/strong><\/span>
\n\u00a7 Promote Martinique's access to its priority markets (the U.S., Europe, Brazil, etc.).
\n\u00b7 Promote the development of coastal maritime services
\n\u00a7 Launch a study to accommodate the A380 at Aim\u00e9 C\u00e9saire Airport in Fort-de-France in order to reduce airfares<\/p>\n

A sustained policy of major events<\/strong><\/span><\/p>\n

Creating and capitalizing on tourism-related events such as:
\n\u00b7 Organizing a major annual sailing event (the B\u00e9nodet-Martinique Transat and others)
\n\u00b7 The Martinique Yole Festival
\n\u00b7 The Grand Prix for Public Figures
\n\u00b7 The Tour de Martinique des Yoles Rondes
\n\u00b7 Christmas in Martinique
\n\u00b7 The Transmartinique
\n\u00b7 The Fort-de-France Half Marathon<\/p>\n

A Strong Commitment to Cruises<\/strong><\/span><\/p>\n

Promote cruising and boating through:
\n\u00b7 The establishment of a hub for cruise lines
\n\u00b7 The establishment of a mega-yacht industry to cater to the luxury yachting market
\n\u00b7 Conducting a study for the construction of a cruise terminal as part of the Grand Saint-Pierre project<\/p>\n

A commitment to developing projects that drive structural change:<\/strong><\/span>
\nSupport the redevelopment of key areas to transform them into Regional Tourism Zones:
\n\u00b7 Le Grand Saint-Pierre
\n\u00b7 The town of Trois-Ilets<\/p>\n

Strong involvement by the local community<\/strong><\/span>
\nThe Martinique Tourism Committee will continue the awareness campaigns it launched in 2010, which highlight the vital role that the people of Martinique play in the development of tourism.<\/p>\n

The tourism reform project in Martinique consists of:<\/span><\/strong><\/p>\n

\u00b7 A total commitment to a new direction
\n\u00b7 A necessary effort by all stakeholders:
\no The Region and the Department of Martinique
\no The European Union
\no The French government
\no Associations of municipalities and municipalities
\no Tourism Professionals (hoteliers, transportation providers, tour guides, restaurant owners, etc.)
\no The local population
\n\u00b7 An expected impact on Martinique\u2019s entire economy<\/p>\n

====================================================================<\/p>\n

For more information, visit http:\/\/www.martiniquetourisme.com\/<\/span><\/strong><\/em><\/p>\n

>> Please feel free to contact us at any time for further information.<\/span><\/strong><\/em><\/p>\n

Press Contacts Le Public Syst\u00e8me:<\/span><\/strong><\/em>
\nAllison M\u00e9heust \u2013 01 41 34 23 25 \u2013 ameheust@lepublicsysteme.fr<\/span><\/strong><\/em>
\nC\u00e9lina Da Silva \u2013 01 41 34 23 83 \u2013 cdasilva@lepublicsysteme.fr<\/span><\/strong><\/em><\/p>\n

Contact the Martinique Tourism Board:<\/span><\/strong><\/em>
\nJacqueline Marie-Rose \u2013 0596 61 84 88 \u2013 jmarierose@martiniquetourisme.com<\/span><\/strong><\/em>
\nAllison M\u00e9heust<\/span><\/strong><\/em>
\nPublic Relations Officer<\/span><\/strong><\/em>
\nPhone: +33(0) 1 41 34 23 25<\/span><\/strong><\/em>
\nFax: +33(0) 1 47 58 77 77<\/span><\/strong><\/em>
\nEmail: ameheust@le-public-systeme.fr<\/span><\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

A l\u2019occasion de la\u00a0 s\u00e9ance pl\u00e9ni\u00e8re du Conseil R\u00e9gional le 12 juillet dernier, la Pr\u00e9sidente du Comit\u00e9 Martiniquais du Tourisme, Karine Roy-Camille, a pr\u00e9sent\u00e9 le Projet de R\u00e9forme de la Politique de D\u00e9veloppement Touristique de la Martinique. Pour elle, la Martinique s\u2019engage dans un Projet de R\u00e9forme de la politique de d\u00e9veloppement touristique\u00a0 sans pr\u00e9c\u00e9dent.<\/p>","protected":false},"author":1,"featured_media":3191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_robots":null,"rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[2],"tags":[195,5,196,197],"class_list":["post-3190","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","tag-cmt","tag-featured","tag-roy-camille","tag-tourisme"],"acf":[],"_links":{"self":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/3190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/comments?post=3190"}],"version-history":[{"count":0,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/3190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media\/3191"}],"wp:attachment":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media?parent=3190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/categories?post=3190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/tags?post=3190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}