{"id":34217,"date":"2022-04-25T19:47:01","date_gmt":"2022-04-25T17:47:01","guid":{"rendered":"https:\/\/antilla-martinique.com\/?p=34217"},"modified":"2022-04-25T19:56:33","modified_gmt":"2022-04-25T17:56:33","slug":"loi-climat-les-publicites-ne-pourront-plus-vanter-la-neutralite-carbone","status":"publish","type":"post","link":"https:\/\/antilla-martinique.com\/en\/loi-climat-les-publicites-ne-pourront-plus-vanter-la-neutralite-carbone\/","title":{"rendered":"Loi Climat : les publicit\u00e9s ne pourront plus vanter la neutralit\u00e9 carbone"},"content":{"rendered":"<header><strong>D\u00e8s 2023, un d\u00e9cret viendra s&rsquo;ajouter \u00e0 la loi Climat et R\u00e9silience pour limiter la mention de neutralit\u00e9 carbone dans les publicit\u00e9s. Les annonceurs devront fournir un bilan complet sur leur site et via un QR Code pour utiliser la mention \u00ab\u00a0neutralit\u00e9 carbone\u00a0\u00bb.<\/strong><\/header>\n<header><\/header>\n<header><\/header>\n<header>Effective <strong>1er janvier 2023<\/strong>, les annonceurs ne pourront plus mentionner la neutralit\u00e9 carbone dans leur publicit\u00e9, s&rsquo;ils ne sont pas en mesure de fournir un bilan des \u00e9missions de gaz du produit, ou du service, de l&rsquo;amont de sa production jusqu&rsquo;\u00e0 son \u00e9limination. Le d\u00e9cret vient ainsi s&rsquo;ajouter \u00e0 la loi Climat et R\u00e9silience de 2021.<\/header>\n<header><\/header>\n<header><\/header>\n<header>Le bilan devra \u00eatre trouvable sur le site de l&rsquo;annonceur et la d\u00e9marche de compensation accessible via un QR Code. Le d\u00e9cret assure ainsi \u00ab\u00a0la transparence vis-\u00e0-vis du public\u00a0\u00bb pour \u00e9viter toute forme de greenwashing publicitaire.<\/header>\n<header><\/header>\n<header>On the <a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000045570611\" target=\"_blank\" rel=\"noopener\"><strong>site du Gouvernement,<\/strong><\/a> il est mentionn\u00e9 que \u00ab\u00a0cette section est applicable \u00e0 la correspondance publicitaire et aux imprim\u00e9s publicitaires, \u00e0 l&rsquo;affichage publicitaire, aux publicit\u00e9s figurant dans les publications de presse, aux publicit\u00e9s diffus\u00e9es au cin\u00e9ma, aux publicit\u00e9s \u00e9mises par les services de t\u00e9l\u00e9vision ou de radiodiffusion et par voie de services de communication en ligne, ainsi qu&rsquo;aux all\u00e9gations appos\u00e9es sur les emballages des produits.<\/header>\n<div class=\"corps-article col-double\">\n<div class=\"qiota_reserve\">\n<p><a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000045570611\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #800000\"><strong>LIRE LE TEXTE DU MINIST\u00c8RE<\/strong><\/span><\/a><\/p>\n<p><strong>Publi\u00e9 par\u00a0<a href=\"https:\/\/www.e-marketing.fr\/auteurs\/fiona-gentilleau-679-1.htm\" rel=\"nofollow noopener\" target=\"_blank\">Fiona Gentilleau<\/a> le 20 avr. 2022 &#8211; www.e-marketing.fr<\/strong><\/p>\n<hr \/>\n<p><strong>See also:<\/strong><\/p>\n<p><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/insights-1092\/Breves\/Publicite-enjeux-loi-Climat-Resilience-357333.htm\" target=\"_blank\" rel=\"noopener noreferrer\" data-id-dam=\"\" data-type=\"\" data-gtm-vis-first-on-screen-7828610_223=\"29504678\" data-gtm-vis-total-visible-time-7828610_223=\"1000\" data-gtm-vis-has-fired-7828610_223=\"1\">Publicit\u00e9 : Les enjeux de la loi Climat et R\u00e9silience<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e8s 2023, un d\u00e9cret viendra s&rsquo;ajouter \u00e0 la loi Climat et R\u00e9silience pour limiter la mention de neutralit\u00e9 carbone dans les publicit\u00e9s. Les annonceurs devront fournir un bilan complet sur leur site et via un QR Code pour utiliser la mention \u00ab\u00a0neutralit\u00e9 carbone\u00a0\u00bb. \u00c0 compter du 1er janvier 2023, les annonceurs ne pourront plus mentionner<\/p>","protected":false},"author":1,"featured_media":34218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_robots":null,"rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[2],"tags":[],"class_list":["post-34217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/34217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/comments?post=34217"}],"version-history":[{"count":0,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/34217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media\/34218"}],"wp:attachment":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media?parent=34217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/categories?post=34217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/tags?post=34217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}