{"id":53670,"date":"2024-03-07T14:26:13","date_gmt":"2024-03-07T13:26:13","guid":{"rendered":"https:\/\/antilla-martinique.com\/?p=53670"},"modified":"2024-03-07T14:26:13","modified_gmt":"2024-03-07T13:26:13","slug":"audrey-borius-une-influenceuse-majeure-de-la-mobilite-selon-vulog-international","status":"publish","type":"post","link":"https:\/\/antilla-martinique.com\/en\/audrey-borius-une-influenceuse-majeure-de-la-mobilite-selon-vulog-international\/","title":{"rendered":"Audrey Borius, a major influencer in the mobility sector, according to Vulog International"},"content":{"rendered":"

Audrey Borius, Director of Investments and Communications at the Citadelle Group since 2020, has just been recognized as one of the Most Influential Women in Mobility in Vulog International\u2019s 2024 ranking*. This distinction highlights the Citadelle Group\u2019s efforts to promote shared mobility in its overseas territories, including the launch of its micro-mobility operator ZWAV in R\u00e9union and ambitious projects in Martinique. Here\u2019s a look back at Audrey Borius\u2019s career and the landmark initiatives that have shaped her influence in the mobility industry.<\/strong><\/p>\n

Audrey Borius, a pioneer of shared mobility in the French overseas territories<\/h2>\n

Shared mobility is revolutionizing travel habits in many cities around the world. However, its adoption in overseas territories remains a major challenge. It is in this context that Audrey Borius, head of investments and communications at the Citadelle Group, stands out for its leading role in the rollout of shared mobility solutions<\/strong> tailored to the specific characteristics of our regions.<\/p>\n

Named one of the Most Influential Women in Mobility in 2024 by Vulog International,<\/strong> Audrey Borius embodies the vision of sustainable and accessible mobility for all. Under her leadership, the Citadelle Group has launched ZWAV<\/strong>, an electric micromobility operator in La Meeting<\/strong>, offering residents of La Possession and Saint-Paul a self-service electric scooter and kick scooter service.<\/p>\n

\n

\u00abThis is a wonderful recognition for the Group and for Audrey, at a time when we are investing in R\u00e9union and, soon, in Martinique, to bring the benefits of shared mobility to residents of our overseas territories at a competitive and cost-effective price\u2026 This effort is largely driven by the energy and dedication Audrey brings to this project, among the many others she oversees.\u00bb<\/em><\/strong><\/p>\n<\/blockquote>\n

comment Cyril Comte, CEO<\/strong> of the Citadelle Group.<\/p>\n

\"\"<\/p>\n

The Challenge of Local Adoption One of the major challenges facing Audrey Borius and her team is getting local residents to adopt these new mobility solutions. To address this, ZWAV is relying on a pragmatic strategy that combines availability, reliability, and carbon neutrality.<\/p>\n

\u00abWe ensure optimal vehicle availability and reliability through our battery exchange, vehicle repositioning, and maintenance services, available 7 days a week\u2026 In addition, to provide greater visibility and convenience for users, ZWAV parking spaces are marked with special pavement markings.\u00bb<\/strong><\/em><\/p>\n

explains Audrey Borius. <\/strong><\/p>\n

Carbon Neutrality: A Priority Beyond accessibility, ZWAV places carbon neutrality at the heart of its priorities. \u00abWe\u2019re helping to improve the quality of life for the residents of R\u00e9union and reduce CO2 emissions and traffic congestion on the island,\u00bb says Audrey Borius. \u00abIn addition, battery exchange and maintenance tasks are carried out by our teams using a 100% electric truck, in line with the startup\u2019s carbon neutrality goal.\u00bb<\/p>\n

ZWAV\u2019s success in R\u00e9union is just the beginning of the Citadelle Group\u2019s ambitious expansion strategy in the French overseas territories. With projects currently underway in Martinique, Audrey Borius intends to continue her efforts to make shared mobility a sustainable and beneficial reality for people in the overseas territories.<\/p>\n

\u00abThis recognition from Vulog International provides additional motivation to continue promoting innovative and sustainable mobility solutions tailored to local conditions,\u00bb<\/strong> <\/em>Audrey Borius concludes, \u00abOur goal is to become the leading shared mobility provider in the French overseas territories.\u00bb<\/p>\n

\n

*About the Most Influential Women in Mobility Report First launched in 2019 by Vulog International, this annual report honors women around the world who are driving change in mobility. By highlighting some of the industry\u2019s most dynamic women and their achievements, the goal is to raise awareness of the importance of women\u2019s role in shaping mobility and to encourage progress toward greater gender parity.<\/strong><\/p>\n

\n

","protected":false},"excerpt":{"rendered":"

Audrey Borius, Directrice des Investissements et de la Communication du Groupe Citadelle depuis 2020, vient d’\u00eatre reconnue comme l’une des Femmes les plus influentes de la mobilit\u00e9 dans le classement 2024 de Vulog International*. Cette distinction souligne les efforts d\u00e9ploy\u00e9s par le Groupe Citadelle pour promouvoir la mobilit\u00e9 partag\u00e9e dans les r\u00e9gions ultramarines, avec le<\/p>","protected":false},"author":1,"featured_media":53671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_robots":null,"rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[2],"tags":[],"class_list":["post-53670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/53670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/comments?post=53670"}],"version-history":[{"count":0,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/posts\/53670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media\/53671"}],"wp:attachment":[{"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/media?parent=53670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/categories?post=53670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antilla-martinique.com\/en\/wp-json\/wp\/v2\/tags?post=53670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}