GBH rejects Christophe Girardier’s remarks, which it considers defamatory, and announces that it filed a complaint against him on June 11, 2025.
As for GBH, Mr. Girardier—who has no real experience in distribution—is citing incorrect figures and ignoring the official data.
GBH takes this opportunity to reiterate its commitment to combating the high cost of living:
- A 20 % decline across 54 essential product categories since January 2025 (with 12.4 % already recorded).
- Net margins of 2 %, in line with the industry.
- According to the authorities, the price difference with France can be explained by the distance, at 67 %.
GBH reportedly accounts for 27 % of the market and 1.5 % of salaried jobs in Martinique.
For this group, the fight against the high cost of living requires structural solutions, not misinformation.
Antilla notes that the group’s leader, who is based throughout the overseas territories, has decided to respond to the allegations against him. This is a good thing, if only to shed light on the debate. «
