JM rums were awarded two medals at the 2011 Concours Mondial de Bruxelles, which took place on May 6, 7, and 8.
RHUM VIEUX X.O, won a gold medal and the WHITE RUM a silver medal.
J.M rums are the result of a time-honored artisanal production process carried out at the magnificent Fonds Préville site, home to the J.M rum distillery, located in the north of the island of Martinique, on the eastern slope of Mount Pelée.
J.M's aged rums, rare and prized, are recognized worldwide for their exceptional organoleptic qualities.
Rhumerie J.M. sought to build on the reputation it has earned over more than two centuries by modernizing the packaging of its rums.
The RHUM J.M brand, whose AOC aged rums are considered by connoisseurs to be the best in the world, is updating its packaging to better highlight the intrinsic qualities of its aged rums. Through this initiative, Rhumerie J.M. aims to strengthen the identity of its product line—rooted in history and tradition—while preserving its authenticity, which is inseparable from its success. The result is a new visual identity with a particularly understated and elegant look, perfectly in line with the brand’s DNA. Consumer information is also made clearer and more readable to better highlight the products.
